Tweak your Mobile Testing Methods to Boost Sales

I have seen that most of the people opine that testing is of meager importance and all they need to do is focus on developing. This is where you are highly mistaken.

However, i have seen at times that there are several applications, with high end functionalities which fail if they do not deliver optimal performance. Users have a very low tolerance to apps which are full of bugs and errors. In this blog we will discuss how to remove stereotypical testing methods and the adopt new methods to improve you business gains.

Know the essence !

The very first thing you need to do is to know what you want to deliver to your customers, which is certainly what the customers want from your app. Further, you need to analyze your audience as knowing them better will confine your testing circle. This implies that after analyzing you get to test only on limited devices. Wherefore, you can cast aside devices which your targeted audience do not use.

There are ample of devices available in the market, all thanks to Android, which is a open source and is used by numerous third party vendors for making smart gadgets for your mobile app.

Now you can imagine the cost of testing on this plethora of devices!

So, this leaves you with the most viable approach is to track your customers, not literally spy on them, but the using the analytics right tools.

Make a track sheet in where you can track the age, gender, mobile habits and other internet related preferences. This will give you an basic grasp of for whom you are designing and are you getting on the right track. You can further track down their app usage pattern, which can serve as a great parameter to note down and incorporate in your app.

You might be considering this as a herculean task. In this digital age everything analyzing the market won't be quite a task as you can get statics from app stores, go for personal interviews or market survey.

Users DETEST battery eaters!

As a compulsive use of mobile apps it personally detest battery eaters. No user likes to carry power banks with them when they have invested so much in the mobile phones. So voracious apps which crave for power are dumped very fast. If you do not want to ruin all your efforts and resources, then make sure that you app consumes minimal battery. Plus , make sure that your app works in sync with other apps in your mobile and acclimatizes to the intermittent network connection in case of traveling.

Employ Standard Testing Methods

It's good to employ new testing methodologies but it is very difficult but do not forget the old ones. Old testing tools such as Regression Testing ,Sanity and Smoke testing, user acceptance testing, , Functionality Testing and many more such can be used wisely to test your app throughly.

These tools can be easily applied to have a fortified mobile testing strategy. This was quite strange for me when I gathered that people do not know that they can all the functional and non- functional web application testing strategies to mobile apps.

 Additionally, we now have cloud testing technique which offers best testing for apps.  

Mobility in Business : 4 Ways How Mobile Apps Can Help Your Business Grow

Today, in the world of growing technology, mobile has become more than just a way to communicate with each other. Gone are the days, when it was just a device to stay connected and give a ring to each other. Over the past few years, my phone has turned into a more of a business and social tool than just a mobile device. You can talk to your friends, connect with your offshore clients, schedule your day, manage projects through apps, track your fitness, and almost do anything with ease. There's no doubt in saying that mobility has surely changed our lives. But how effective it is when it comes to business? Well, very.

Let's take a look at some interesting stats from recent research that shows how mobile apps can revolutionize your business:

1. 58% of all consumers own a smartphone.

2. Over 1.1 billion people like to access the web from their smartphones.

3. Mobile traffic holds 15% of entire Internet traffic.

4. 60% people prefer brands with mobile application over the others.

5. Tablet users spend 50% more time on internet than one with PC.

6. 10.16% emails are opened on the tablet and 25.80% on smartphones.

7. Apple has the largest share of 47% in the mobile market followed by Android, blackberry and windows devices.

8. In 2013, more than 50% of local searches were made from smartphones.

After reading those facts, there's no point left for asking why mobile apps can help your business grow. The whole world is going smart with smartphones, why not you? With all that being said, let's see how mobile apps can help your business grow.

1. More customers: With more than half of the world having a smartphone, how would you not expect to attract new customers though your mobile app. With a mobile app you can promote your business over the major mobile network to get customers which you would not be able to reach otherwise. It's a great source to attract new customers and stay in touch with existing ones. Enterprise Mobility Solutions can further help you turning more customers into more revenue generating customers.

2. Better Customer Service: With mobile apps, it's fast and easy to stay in touch with your clients and customers. You just need to identify what frustrates your customers and how can you address the issue. This will help you solve their issue on the move and develop a better customer relationship.

3. Better Customer Engagement: Mobile apps have become the best way to keep customers engaged. With more and better customer engagement, more are the chances of converting them into

revenue generating customers.

4. Marketing Tool : A mobile app can work as a marketing tool for your business. While a user is busy using your resources over the phone, he might want to share it with family or friends. A good mobile app with marketing done right can help your business get word of mouth promotion. Moreover, mobile apps can be easily integrated with social media (twitter, facebook, and more). A customer can easily share your services thus getting you free publicity.

Mobility in business has gain much more importance over the past few years. With ongoing technology, it has become necessary for businesses to opt for mobility solutions to enhance performance and grow their business. There are lot of companies offering Enterprise Mobility Solutions which can help your business with time efficiency and better performance  So what are you waiting on? Get a mobile app for your business today.