Friday, July 24, 2015

How to utilize your Mobile site and app in tandem to get phenomenal ROI ?

Business owners are utterly confused among the techniques to adopt a business website. Talking about the stats we see that the people have more inclination towards mobile apps when compared with mobile website. However, delving deeper you would actualize that if unless you are a big brand you need to make use of your mobile website to take them to your mobile app.

In this blog we will discuss how we can make these both work in tandem with each other to get maximum business gains. You can further draft a link marketing funnel for your app to get maximum returns from all your all your investment done in web marketing.
Redirect mobile website traffic to your app

We know that users do not download ab app unless it is extremely powerful or is of a well known brand. However, you can get user visits easily via a good SEO strategy. You can use your websites' traffic very efficiently to increase your mobile apps' download. Moreover, mobile apps are more efficient, robust and offer dedicated mobile experience than mobile website.

You mobile website can work as a showcase for your app and leads people to leverage the best technology and experience.
No matter how responsive your website is but this can never match pace the experience level which a mobile app can deliver.

Be coherent to your  Mobile web app
As people switch from a website to a mobile application, wherefore you need to provide all the core functionalities in your mobile app with a highly advanced mobile friendly user interface. As we are redirecting our visitors from our mobile site to app, thus make sure that they get similar functionalities and appearances on you mobile website as well. Make sure that all your incredible features are incorporated in your app which makes it more demanding.

Present an evolved version of your Mobile app

Mobile apps certainly provide the best experience as they can utilize all the native device functionalities of a device. This is where your mobile app give you a better chance to enhance and evolve your web app development. Coherence to your mobile web ap do not means that you need to just copy and paste all the features, in order to gain good returns you need to perch you technological levels and explore new avenues.

For instance, if you run an online buying and selling website for used products, then you can make use of the device camera to ad a functionality of uploading pictures of the products to be sold or real estate business can also incorporate this in their mobile apps.

Experience is all which matters
Utilizes your linked conversion funnel

You never know which device a user is using to browse your website. Let us suppose a customer is traveling home from office and while traveling they are using their pHablet/tablet/smartphone to visit your website, wherein when they are back at home they would like to see their selected items on a bigger screen. Moreover, you cannot anticipate how many devices a user is using simultaneously , wherefore delivering an incredible user experience on all the devices becomes our prime requisite. Or in simple terms make sure that renders a good performance on every device as auguring about the devices is an arduous task.

Understanding the difference between the Inputs

While switching to mobile apps make sure to utilize the inputs in the best possible way and do not forget that mobile apps offer a lot interactions to meet in an extremely minimal space. Due to this fact there are less controls on a single mobile app panel .

Why it is crucial to perfect you mobile app design?

As per an article from TechCrunch, users have a very low tolerance to poorly performing mobile apps.  For delivering better user engagement you can categories the apps in terms of operating systems. As there are different manufactures, each one of them have their own device design and input style.
As we can see that Blackberry offers a touch pad for inputs like pointing, selecting and dragging, wherein some of the Android Mobile Application device comprises of a physical keyboard. However, majority of the devices offer a virtual keyboard only.

Users would like to use your app again and again and to share it with their friends only if they will feel that the app is worth sharing and provides an awesome user experience.

  • Analyze your users and their behavior
  • Delivering in accordance your business goal
  • Proper analysis of an incredible navigation
  • Make sure to make your website highly interactive and visually alluring
  • Aptly place the elements
  • A smooth interaction is the key to success

Mobile app is not a rehash version of web app

Mobile apps are certainly not a rehashed version your mobile website. However, if you are thinking so then this is your biggest misconception. With so much uncertainty in the web development world, you actually cannot say or predict anything, this is why every aspect its owns positive effects. Websites provide information, where in mobile apps provide high user engagement.

Further, you need to make sure that you deliver the best user experience on each of the platforms such as a laptop, smartphones (native , HTML5 or a cross platform) and also the tablets. Further, you can ingeniously use your website to make the users visit your app by aptly delivering your brands message.

Wednesday, July 08, 2015

Tweak your Mobile Testing Methods to Boost Sales

I have seen that most of the people opine that testing is of meager importance and all they need to do is focus on developing. This is where you are highly mistaken.

However, i have seen at times that there are several applications, with high end functionalities which fail if they do not deliver optimal performance. Users have a very low tolerance to apps which are full of bugs and errors. In this blog we will discuss how to remove stereotypical testing methods and the adopt new methods to improve you business gains.

Know the essence !

The very first thing you need to do is to know what you want to deliver to your customers, which is certainly what the customers want from your app. Further, you need to analyze your audience as knowing them better will confine your testing circle. This implies that after analyzing you get to test only on limited devices. Wherefore, you can cast aside devices which your targeted audience do not use.

There are ample of devices available in the market, all thanks to Android, which is a open source and is used by numerous third party vendors for making smart gadgets for your mobile app.

Now you can imagine the cost of testing on this plethora of devices!

So, this leaves you with the most viable approach is to track your customers, not literally spy on them, but the using the analytics right tools.

Make a track sheet in where you can track the age, gender, mobile habits and other internet related preferences. This will give you an basic grasp of for whom you are designing and are you getting on the right track. You can further track down their app usage pattern, which can serve as a great parameter to note down and incorporate in your app.

You might be considering this as a herculean task. In this digital age everything analyzing the market won't be quite a task as you can get statics from app stores, go for personal interviews or market survey.

Users DETEST battery eaters!

As a compulsive use of mobile apps it personally detest battery eaters. No user likes to carry power banks with them when they have invested so much in the mobile phones. So voracious apps which crave for power are dumped very fast. If you do not want to ruin all your efforts and resources, then make sure that you app consumes minimal battery. Plus , make sure that your app works in sync with other apps in your mobile and acclimatizes to the intermittent network connection in case of traveling.

Employ Standard Testing Methods

It's good to employ new testing methodologies but it is very difficult but do not forget the old ones. Old testing tools such as Regression Testing ,Sanity and Smoke testing, user acceptance testing, , Functionality Testing and many more such can be used wisely to test your app throughly.

These tools can be easily applied to have a fortified mobile testing strategy. This was quite strange for me when I gathered that people do not know that they can all the functional and non- functional web application testing strategies to mobile apps.

 Additionally, we now have cloud testing technique which offers best testing for apps.